Privacy Policy

This privacy policy has been compiled to better serve those who are concerned with how their ‘Personally Identifiable Information’ (PII) is being used online. PII, as described in US privacy law and information security, is information that can be used on its own or with other information to identify, contact, or locate a single person, or to identify an individual in context. Please read our privacy policy carefully to get a clear understanding of how we collect, use, protect or otherwise handle your Personally Identifiable Information in accordance with our website.

What personal information do we collect from the people that visit our website?

When ordering, registering on our site, subscribing to our newsletter, or filling out forms, as appropriate, you may be asked to enter your name, email address, mailing address, phone number, credit card information (if you make a purchase), your plant preferences, gardening interests, or other details to help you with your experience on New Leaf Online.

When do we collect information?

We collect information from you when you register on our site, place an order, subscribe to a newsletter, respond to a survey, fill out a form (such as a plant care inquiry or contact form), use live chat, open a support ticket, or enter information on our site, such as when you create a user profile or post in community forums (if applicable).

How do we use your information?

We may use the information we collect from you when you register, make a purchase, sign up for our newsletter, respond to a survey or marketing communication, browse our website, or use certain other site features in the following ways:

• To personalize your experience and to allow us to deliver the type of content and product offerings (like specific plant recommendations or gardening tips) in which you are most interested.
• To improve our website in order to better serve you and enhance your gardening journey.
• To allow us to better service you in responding to your customer service requests, including plant care advice.
• To administer a contest, promotion, survey, or other site feature related to gardening or plants.
• To quickly process your transactions for plant and gardening supply purchases.
• To send periodic emails regarding your order, plant care tips, new product offerings, and other gardening-related information.
• To follow up with you after correspondence (live chat, email, or phone inquiries) regarding your orders or gardening questions.
• To facilitate community features, such as forums or user profiles, if these are offered on New Leaf Online.

How do we protect your information?

Our website is scanned on a regular basis for security holes and known vulnerabilities in order to make your visit to our site as safe as possible.

We use regular Malware Scanning.

Your personal information is contained behind secured networks and is only accessible by a limited number of persons who have special access rights to such systems, and are required to keep the information confidential. In addition, all sensitive/credit information you supply is encrypted via Secure Socket Layer (SSL) technology.

We implement a variety of security measures when a user places an order, enters, submits, or accesses their information to maintain the safety of your personal information.

All transactions are processed through a gateway provider and are not stored or processed on our servers.

Do we use ‘cookies’?

Yes. Cookies are small files that a site or its service provider transfers to your computer’s hard drive through your Web browser (if you allow) that enables the site’s or service provider’s systems to recognize your browser and capture and remember certain information. For instance, we use cookies to help us remember and process the items in your shopping cart. They are also used to help us understand your preferences based on previous or current site activity, which enables us to provide you with improved services, such as recommending plants you might like. We also use cookies to help us compile aggregate data about site traffic and site interaction so that we can offer better site experiences and tools for gardeners in the future.

We use cookies to:

• Help remember and process the items in the shopping cart.
• Understand and save user’s preferences for future visits, such as preferred plant types or gardening topics.
• Compile aggregate data about site traffic and site interactions in order to offer better site experiences and tools for plant enthusiasts in the future. We may also use trusted third-party services that track this information on our behalf.

You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. You do this through your browser settings. Since each browser is a little different, look at your browser’s Help Menu to learn the correct way to modify your cookies.

If users disable cookies in their browser:

If you turn cookies off, some features will be disabled. Some of the features that make your site experience more efficient and may not function properly, such as personalized plant recommendations and automatic login.

However, you will still be able to browse our plant catalog and place orders by contacting customer service if needed.

Third-party disclosure

We do not sell, trade, or otherwise transfer to outside parties your Personally Identifiable Information unless we provide users with advance notice. This does not include website hosting partners, payment processors, shipping providers, and other parties who assist us in operating our website, conducting our business (such as fulfilling plant orders and delivering them to you), or serving our users, so long as those parties agree to keep this information confidential. We may also release information when its release is appropriate to comply with the law, enforce our site policies, or protect ours or others’ rights, property, or safety.

However, non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses, such as understanding the general interests of our website visitors in different types of plants.

Third-party links

Occasionally, at our discretion, we may include or offer third-party products or services on our website, such as links to gardening resources or related products. These third-party sites have separate and independent privacy policies. We therefore have no responsibility or liability for the content and activities of these linked sites. Nonetheless, we seek to protect the integrity of our site and welcome any feedback about these sites.

Google Analytics

We may use Google Analytics to track and analyze website traffic and user behavior to improve our website and understand our audience’s interests in plants and gardening. Google Analytics may use cookies to collect this information. You can learn more about Google’s privacy practices and opt-out options here: [Insert Link to Google Analytics Privacy Policy].

California Online Privacy Protection Act

CalOPPA is the first state law in the nation to require commercial websites and online services to post a privacy policy. The law’s reach stretches well beyond California to require any person or company in the United States (and conceivably the world) that operates websites collecting Personally Identifiable Information from California consumers to post a conspicuous privacy policy on its website stating exactly the information being collected and those individuals or companies with whom it is being shared. – See more at: http://consumercal.org/california-online-privacy-protection-act-caloppa/#sthash.0FdRbT51.dpuf

According to CalOPPA, we agree to the following:

Users can visit our site anonymously. Once this privacy policy is created, we will add a link to it on our home page or as a minimum, on the first significant page after entering our website. Our Privacy Policy link includes the word ‘Privacy’ and can easily be found on the page specified above.

You will be notified of any Privacy Policy changes:

• On our Privacy Policy Page

You can change your personal information:

• By emailing us at info@newleafonline.com
• By logging in to your account (if applicable)
• By chatting with us or by sending us a support ticket

How does our site handle Do Not Track signals?

We honor Do Not Track signals and Do Not Track, plant cookies, or use advertising when a Do Not Track (DNT) browser mechanism is in place.

Does our site allow third-party behavioral tracking?

It’s also important to note that we do not allow third-party behavioral tracking.

COPPA (Children Online Privacy Protection Act)

When it comes to the collection of personal information from children under the age of 13 years old, the Children’s Online Privacy Protection Act (COPPA) puts parents in control. The Federal Trade Commission, United States’ consumer protection agency, enforces the COPPA Rule, which spells out what operators of websites and online services must do to protect children’s privacy and safety online.

We do not specifically market to children under the age of 13 years old. If we become aware that we have collected personal information from a child under 13 without verifiable parental consent, we will take steps to delete the information as soon as possible.

Fair Information Practices

The Fair Information Practices Principles form the backbone of privacy law in the United States and the concepts they include have played a significant role in the development of data protection laws around the globe. Understanding the Fair Information Practice Principles and how they should be implemented is critical to comply with the various privacy laws that protect personal information.

In order to be in line with Fair Information Practices, we will take the following responsive action, should a data breach occur:

We will notify you via email

• Within 7 business days

We also agree to the Individual Redress Principle which requires that individuals have the right to legally pursue enforceable rights against data collectors and processors who fail to adhere to the law. This principle requires not only that individuals have enforceable rights against data users, but also that individuals have recourse to courts or government agencies to investigate and/or prosecute non-compliance by data processors.

CAN SPAM Act

The CAN-SPAM Act is a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have emails stopped from being sent to them, and spells out tough penalties for violations.

We collect your email address in order to:

• Send information, respond to inquiries, and/or other requests or questions related to plants and gardening.
• Process orders for plants and gardening supplies and to send information and updates pertaining to orders.
• Send you additional information related to your plant purchases, plant care, and gardening tips.
• Market to our mailing list or continue to send emails to our clients after the original transaction has occurred, providing valuable gardening content and offers.

To be in accordance with CANSPAM, we agree to the following:

• Not use false or misleading subjects or email addresses.
• Identify the message as an advertisement in some reasonable way if it includes promotional content.
• Monitor third-party email marketing services for compliance, if one is used.
• Honor opt-out/unsubscribe requests quickly.
• Allow users to unsubscribe by using the link at the bottom of each email.

Contacting Us

If there are any questions regarding this privacy policy, you may contact us using the information below.

Website: https://newleafonline.com/
Contact Page: https://newleafonline.com/contact-us/
E-Mail: info@newleafonline.com
Phone Number: (334) 209-2339